Target Audiences.

Definition of a Target Audience

A target audience is the person or group of people a piece of writing/ film/ information is intended to reach. In other words, it is important for a writer, director or producer to know who will be reading his or her piece.

This audience is the person or group of people the writer is aiming for or trying to reach. When a writer for example knows the target audience, he or she will shape both the purpose and tone of the writing to match the audience's needs and, sometimes, expectations.

Don't say "everybody is" your target audience.  There are probably certain groups of people, or market segments, that are more likely than others to want your product.  It's important to identify such segments, whether you're doing consumer, retail or business-to-business marketing, so that you can focus your marketing efforts and dollars on those likely to generate a profitable return.


Examples of demographic and psychographic attributes include:

Consumer Demographics examples
	Age
	Gender
	Occupation
	Household Income
	Marital Status
	Presence of children in the household
	Home Value
	Geographic Region (s)
Business Demographics examples
	Job Title
	Industry Type or SIC Code
	Annual Sales
	Number of Employees
	Geographic Region(s)
Psychographics (attitudes) examples
	Need for status
	Role of money (does it buy material things, self-esteem, etc.?)
	Ethics/"moral compass"
	Risk-taker vs. conservative
	Spendthrift vs. hoarder of money

Examples of target audiences

Toddlers

 I would certainly not recommend our target audience to be toddlers because cbeebies is a channel that includes very childish material and showing our film to this target audience would not only be stupid but also very immature of us to do so.

 

 

Children

 Again much alike toddlers it would be silly to aim our film at this age range. This is because children who watch this channel are generally ages 6 to 12. If we was to distribute our film to this age group then we would get a large amount of negative reviews and a bad name too.
 






 Teenagers

Teenagers are a difficult age range to judge and you can get biased opinions on if they should be allowed to watch certain films or not. Typically children who watch Disney channel are 14 and under therefore they are just under the borderline of the age range for our film. If they are used to watching things on Disney channel for example watching our film would be a bad idea as it possibly could scare them.




 Young adults

I would recommend that our demographic would be young adults that are 15 and over. This is because after watching films made by universal for example some of the movies have got mature themes in, this is a perfect company to look at within the film industry as our film we are making needs to follow the same guidelines.



Families

Disney is the sort of company that makes fantasy, action and adventure films for families to sit down and watch of all ages. Unfortunatlely we need to be realistic and know that our film will not appeal to 5 year olds or 60 year olds as it has very mature themes that they may find disturbing therefore having family as a target audience would be very stupid to do again.